10 Digital Marketing Trends for B2B Technology Companies

Written by Abdul Rehaman|5 min read|

Technological advancements have redefined many aspects of the business world. The buyer's journey and expectations have evolved over the years. B2B companies highly rely on technology and consumer demands to keep up with the growing competition.

B2B tactics are inspired by the shift in digital marketing trends. When thinking about the next 10 years, we focus on the endless possibilities of digital marketing trends that will bring to tech, service, and product companies. How do we make sure the tech industry stays up-to-date with the ever-evolving digital marketing trends? There’s no doubt that marketing trends are no longer predictable and traditional because technology has played a considerable role in global digitalization. 

Before we move on to the top trending digital marketing trends, let’s talk about why a tech company needs to invest in digital marketing. The marketing department of every organization is hugely responsible for the company’s future. Millennials are a big part of a B2B company’s customer base. More than 70% of people found investing in B2B tech companies are millennials. While staying updated with digital marketing trends is essential for lead generation, conversions, and new opportunities, adapting to new technologies and trends is important to stay ahead of the competition. Gaining a competitive edge in the tech industry is necessary to grow businesses. 

Some digital marketing trends include AI chatbots, Voice Search, Live videos, Virtual and Augmented reality, lead profiling and smart email marketing, and much more. Let’s talk about them in detail.

1. Chatbots

Chatbots help in lead conversion on the page. They improve customer service, boost interaction, capture information, and provide support. AI integrated chatbots pave the way for increased personalization. With a conversational platform, prospects are more open to conversion. Aside from lead generation, chatbots installed on your platform can filter relevant content according to the prospect’s needs, engage effectively with visitors on your site, and store all relevant information regarding visitors. Several B2B opportunities enable chatbots to work remarkably in the digital world.

2. Social Media Engagement

Social media platforms keep everyone interconnected with one another. Businesses use this opportunity to expand and reach out to a greater audience. Using social media tools to increase brand engagement, lead conversions, and social media reach is always a plus point. Social media marketing involves a lot of research before diving into all those hashtags. You have to know which platform your audience is the most active to monitor and follow the right metrics. The use of hashtags and ads helps your content reach a global audience. Analyzing consumer’s behaviour and patterns on social media aids in carrying an effective marketing campaign. 

3. Content Marketing

Without the right content, no marketing campaign can work effectively. B2B marketers strongly rely on their content to reach success since it’s the content they produce that’s able to nurture relationships with their customers. Growing trends in content marketing are mainly significant as they attract and convert prospects into customers. Offering personalized content that strings an emotional connection from your prospect is key to content marketing success.

4. Personalized Experience 

It’s been reported that more than 65% of B2B buyers are willing to invest more for a personalized experience. Offering a personalized platform is not easy. Digital engagement displays engagement progress and insights daily. The company decides to use those insights to boost and personalize communication on its platform. With emerging trends, personalization is more than just an opportunity. It’s a bridge that connects the gap between customer loyalty and customer retention. 

5. Live Videos

Video is an accessible format for advertising, and it’s no surprise it’s considered one of the most popular formats in marketing. With technology revolutionizing every aspect of the digital world, B2B tech companies struggle to figure out which channel, format, and message work the most effectively for their buyers. Utilizing social platforms and their tools is one way to go. Live streaming and stories on major social media networks provide creative opportunities for capitalization.

6. Voice Search 

With the phenomenal introduction of Siri, Alexa, and Google, marketers have shifted their focus towards voice formatting as it offers more opportunities for optimization and creativity. Enabling voice search on platforms can help personalize every customer’s experience. Being able to discover content through your voice is a massive opportunity for companies to provide that all-in-one experience to their customers. 

7. Artificial Intelligence

Artificial intelligence has captivated the world by storm. More than 40% of businesses are currently using artificial intelligence to optimize customer experiences. The purpose of artificial intelligence is not to replace people, but rather to incorporate human intelligence into machines to provide a personalized experience by utilizing the less human resource. Content creation, voice recognition, email marketing, data analysis, image recognition are some popular B2B AI integrated applications. 

8. Email Campaigns

How relevant your brand is to your customers will decide the frequency of conversions. Segmenting email campaigns for different buyers will help your company generate a higher ROI. Different people from different sectors understand different lingo. While some may be familiar with technical jargon, others might get confused quickly. Several built-in tools are found on platforms to segment email campaigns.  

9. Graphic Content 

Creating visually engaging content involves the use of images, videos, and animations. It’s necessary to provide experiences that connect with them emotionally. Marketers have found video content to be a massive hit with B2B tech buyers. Many buyers prefer interactive visual content over regular textual content. 

10. Back-End SEO

Tech companies are already huge competition in the industry. To stand out from the rest, high-ranking companies add microdata to their metadata descriptions. This increases loading speed, link blog posts with top-performing landing pages, and boosts visibility. By getting the hang of back-end SEO, many professionals are generating more leads day by day. 

While these digital marketing trends may help you stay at the top of your game, it’s essential to understand the importance of knowing your buyer’s preferences and triggers. Also, if you are looking for the best digital marketing companies to help you, hop on to Top Firms to find the list!