Essential HTML tags for SEO which you should have known

Written by Abdul Rehaman|4 min read|

As we have known that HTML tags influence on rankings has been decreasing in google search engine.

Are you new to SEO then you should know about the HTML tags that are very important in SEO. The search engine considers relevant tags for the user queries. So HTML tags should be used effectively to generate more traffic.

What are  HTML Tags?

HTML tags are used in coding it helps search engine to read the content. These tags are very essential for SEO in acquiring visibility in the search engine.

When a crawler visits your website these HTML tags are useful to determine your content category and the format of the content.
Some tags were also useful to analyse the viewers to your content in search engines. The HTML tags also used in social media channel also.

Will HTML tags be important in 2020?

Now search engines have updated their algorithm not to use some tags in HTML in the website. Still, there are some tags which make SERP snippets look more attractive and informative.

The following are the essentials tags for SEO

1. Title tag

This tag is the most effective and important to increase your ranking on the search engine. Any search engine needs to your content first to rank your website for this HTML tags plays a crucial role.

The title tag defines the topic, category of your content which helps search engine to rank.

The title tag will be shown like below picture.

You must use keywords in your title tag to tell search engine rank for a specific topic.

For example: In the above, Keyword: Keyword Analysis

In the title, tag keyword is added so google ranks our website on top position.

2. Meta description tag

After the title tag, the meta tag is an important element for SEO to rank on the search engine.

The title is the heading of the website and meta tag is the brief description of the content. 

The search engine also considers meta description for ranking your website on top.

In the title tag picture, you can understand the meta description which has SEO and search optimization which is related to your keyword. So the google search engine considers your website has a relevant result.

3. Header Tags

Header tags will be used in the middle of the content to make it easier for the user to read the whole content. Most of the users spend only 15 seconds on the blog or website to read the content.

So headers help the visitors to read the content quickly and effectively.

For example, the user who is reading this blog will be interested in this topic but he may be having less time to cover the topic. So header tags help him to understand the main elements of the tags for SEO.

Here is the hierarchy of header tags:

  • <h1></h1> – usually reserved for content titles.
  • <h2></h2> – highlights the main topic of the title.
  • <h3></h3> – reflects points to the topic.
  • <h4></h4> – supports points <h3>.
  • <h5></h5> – not often used, but great for supporting points of <h4>.

4. Alt Tags in Images

The Alt tags are added to an image to describe its content. These are important in terms of on-page SEO for two reasons:

  • Alt tag is visible to the users if the image cannot be loaded.
  • Alt attributes useful in on-page SEO which helps the search engine crawler to understand the content because It can’t see images.

5. Nofollow link tag

Nofollow tags are used in the blog or website to tell the search engine that not to consider this link has a backlink for the website.

Actually links added in another website for getting backlinks which help you for increasing authority for your website. Only dofollow links have considered as backlinks. Nofollow links are used to avoid crawler considering as a backlink. 

Nofollow links are also useful for the increasing domain authority of your website. It is also easy to get nofollow links from high authority sites.

6. Canonical tags

The canonical tag is useful for prioritizing your webpage content over a duplicate page.

You may think there are no duplicate web pages. But most of the content will be having duplicate content. The search engine prioritizes the content by this canonical tag. Even your domain is having less authority but adding canonical tag help you in ranking on top.