How to enhance the quality of your backlink URL

Written by Gladys Nyokabi|6 min read|

Have you tried to do everything right and still failed to get a good ranking for your site? You may have left out one thing: improving your URL quality.

 It is easy to skip some basic steps when you are looking for ways to compete with numerous sites for high rankings. Creating an SEO-friendly URL should be at the top of your priority list if you want your website to appear on the first page of search engines.

Why You Need Quality URL

Your URL structure determines how easily Google analytics can find your website. If Google can find your site fast enough, you could get a spot on the first page of search results. Creating a well-structured URL will make your content more accessible to your target audience.

Furthermore, if your URL has a good structure, you can analyze the performance of your website without much trouble. Since Google can quickly access your website, tracking your URL on the analytics platform can be a piece of cake. 

Besides, you can assess the response of your audience to what you post. Your URL analysis can give you insight into the kind of content that your readers appreciate the most. This information could turn your website performance around if you focus on meeting your audience’s needs.

Your URL quality can also help you study your readers’ search behaviour. URL analytics shows you the search terms that users insert to get to your website. Therefore, high-quality URLs can guide you to the most suitable keywords for your content.

How to Get the Ideal URL

Here is how you can come up with a suitable URL for your website:

  • Create Something Sustainable

The first thing you should consider when creating your URL is what you intend to put on your website for the long-term. This way, you will avoid the inconvenience of having to edit your URL along the way. URL restructuring can compromise your SEO performance. Once you start adding redirects to your website links, it becomes harder for Google to track your site down. You could lose a large number of viewers from this mistake.

Once you have determined what you want your website to contain, you should come up with a structure that categorizes your content accordingly. Ensure that your URL follows a reasonable hierarchy that makes sense to your audience. It wouldn’t hurt to review your link a few times before you settle on it. This way, you can make sure you didn’t skip a subcategory.

  • Find the Right Keyword

Now that you know what you want to appear on your URL, you can explore your keyword options. In case there are synonyms for your keyword, look for the word with the best response on search engines.

 LeadMirror will give you the insight you need to determine the most suitable keyword for your URL. It provides you with the best-performing keywords and compares their usage among your competitors.

Organic sense
  • Try to Keep Your URL Short

Although your URL needs to portray all the categories and subcategories in a logical order, you also need to be concise. A short URL could improve your chances of Google recognizing what your website is about.

Furthermore, if your URL is too long, it could appear suspicious to your target audience. Readers are more comfortable clicking on websites with a brief and direct indication of what it contains. If your URL is too long, it could come off as a spam.

Besides, a short URL will provide you with an opportunity to add more subcategories over time. If you decide to add a page to your website, you will be able to expand your URL without affecting its quality.

Keep in mind that the longer your URL, the more difficult it could be for search engines to find your website. 

One way to keep your link short is by omitting stop words. You don’t need to come up with full sentences when structuring your links. You can leave out some articles, prepositions, and pronouns. This way, you get to shorten your URL without compromising its relevance.

  • Merge Your Links

Multiple links to your site can affect your rankings if they are not merged. Google could register them as different web pages and reduce your site’s SEO value.

You can avoid this issue by guiding Google to recognize all the links to your website. Link consolidation will help you ensure that all backlinks to your site are acknowledged.

One way to consolidate your links is by redirecting them to each other. Additionally, you can use canonical tags to let Google know your main URL. This way, if a user comes across one of your alternative links, Google can guide them to the main one. 

  • Use a Consistent Case

In case you are conflicted on what case you should use for your URL, this issue should not worry you too much. Whether you choose to capitalize or use lowercase letters, Google will find your site just the same.

However, if you have more than one link to your webpages, it would be a good idea to stick to the same case for each link. Mixing up uppercase and lowercase letters can cause search engines to perceive the URLs as links to separate pages.

  • Hyphenate Your Links

Hyphenation is a good way to make your URLs legible. High-quality links clearly show the audience what information they will get from a webpage. Since you cannot use spaces on URLs, hyphens are the best way to separate your words and maintain their clarity.

Furthermore, search engines respond well to hyphenated links. It is easier for them to make out what a website portrays if its words are well-spaced.

  • Build Your URL with Link-Sense

Even with all the above tips, you may need to get help from an expert. Link-Sense offers you link-building services that will help you ensure that your URL is appropriate.  This tool also assesses the effectiveness of your URL once you launch it.

LeadMirror offers you Link-Sense as part of its SEO-improvement services.  It provides information regarding your URL’s domain and page authority. This tool also assesses the performance of all the backlinks on your website. 

Link Sense