Coronavirus Disrupts Search, Digital Ad Budgets
What is this article about?
Due to coronavirus, there is a huge fall in ad spending. The Analyst expecting decline in ad revenue of travel and other industries. So the media buyers have been reevaluating new strategies for advertising.
Supply chain impact on inventory is started to be affected in advertising due to this virus. The ads budget is cut by 40% in the UK and Europe in anticipation. Read the article to get the complete information on the effects of coronavirus in a digital ad.