New Metrics in Facebook Ads

What is this article about?

Facebook has introduced new metrics in the Facebook Ad library. Now there is more transparency in the display ads and can easily find relevant info in the app.

According to Rob Leatern, Now Ad Library listings will now include a new “potential reach” measure, which represents “an estimate of the size of the audience that is eligible to see an ad.” For more information read the article.

Posted in

Digital MarketingMarketing

Submitted by

Abdul Rehaman

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