The Most Effective SEO Strategies for 2020

Written by Gladys Nyokabi|6 min read|

In your SEO journey, you might have noticed that some of the SEO strategies that have been successful in the past are no longer as effective. There is no need for you to worry, though; it just means that you are relying on outdated tips.

One thing you should keep in mind is that SEO is constantly changing. When it first began, you could easily get an impressive ranking for your website using as many keywords as possible. However, with the intense competition online, using keywords alone may be just as good as not having a website at all. Chances are that no one will see your content.  

If you want your website to keep performing, then settling once you have achieved your target is not an option. You need to make sure you are using the right SEO strategies for that time. Be on the lookout for the changes in SEO trends and implement them before your competitors do. 

Here’s how to get high rankings in 2020:

Create High-Quality Content

In 2020, you will need to do a lot more than manipulate search engines with SEO tools. Google is now working on presenting its users with relevant and reliable information. If you have made it this far with little concern for quality, your luck may be about to run out.

Focus on the interest of your audience. You need to show your readers that they are bound to gain more than you from viewing your content. Get them the information they need and ensure that it is up-to-date.  

Write Longer Articles

You probably think that readers get tired of long articles. The truth is that your readers will only get bored if your content is irrelevant. They are likely to hold on if you give them something interesting from the start to the end. 

Although short content seems like it makes work easier for readers, it is not always gratifying. Most search engine users click on webpages hoping to get comprehensive information about a subject.  It is so much more convenient than having to look for a different webpage. 

If you want to engage your audience, give them as much information as they may need. However, you need to be careful not to compromise the quality of your content. 

Optimize for Mobile Use 

How often do you take out your mobile phone to get information on the web? Well, if you take a look around, you will notice that virtually everyone is on their phone every few minutes. 

Optimization for mobile use will get you the attention you need from audiences that spend less time on their computers. However, you need to make sure your readers can access your site without a hitch. Perfect your interface so people can read your content with ease. 

Improve Your User Experience

Have you ever had to reload a web page a few times before accessing its content? How long do you think you can wait for one site if there are many others with the same information?

Imagine having people skip your webpage because it took too long to load. With the wide range of options that search engine users have nowadays, rest assured that your content will get fewer viewers if they can’t access your webpage fast enough.  

In 2020, focus on increasing the load speed of your website. Offering your content faster than your competitors will take you a long way. 

However, you need to remember that speed won’t mean much to your audience if they still can’t figure out how to navigate your site. Ensure that your interface makes users want to stay on your website. 

Optimize for Semantic Searches

Google has moved from simply presenting results by considering the keywords on searches. It now also analyzes the intent of the search. 

Therefore, you need to put in more work in your optimization. Try thinking like a user to come up with phrases that they may use when in their search. You can then use these phrases to test Google’s reaction. This way, you’ll understand better how search engines interpret queries. 

Once you get how semantic searches work, you can come up with relevant topics for your readers. Get Google to realize that your content will be helpful to your audience. 

Optimize for Featured Snippets

Featured snippets can greatly boost your SEO. With your webpage on the top of search results, you can attract a huge audience. 

Most websites providing the same information as you may be working towards getting a featured snippet. Hence, you need to have smarter strategies and better tools than your competitors to get to that position. 

Keep in mind that your chances of getting a featured snippet are better when your website is already high-ranking. One way to achieve this is through traditional keyword optimization. Make sure you are using the most appropriate and latest keywords. 

You will need to rely on a highly effective SEO tool. LeadMirror provides you with extensive keyword analysis to guide your choice. You can find out which of them work best for your content. Besides, you can get information on your competitors’ major keywords. 

Additionally, you need to ensure that your content is concise. Featured snippets give a direct answer to the search queries. Therefore, you should ensure that Google can easily access the required results from your content. In case your article contains a list, using bullet points can boost your chances of getting featured.   

Keep Looking for New Trends

SEO will keep evolving, and only the most informed are likely to succeed. These tips don’t guarantee you success during the year, but they will skyrocket your SEO performance for a while. 

But who knows what more search engines have in store for us? The only way to remain ahead is by looking for any changes along the way. LeadMirror will keep you updated. You can find out how your website is performing overall. 

Further, with LeadMirror, you can see your strengths and weaknesses. Therefore, you can find out why you are falling behind. Besides, this tool shows you just what you need to do to get back up. 

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