Some essential benefits of SEO for your website are that it leads to better user experience, it brings higher close rates to your website, it can increase the conversion rates of your website, it can promote your costs effectively and it can also build the credibility of your brand. While doing SEO of your website, you should audit it. Here, experts of The Academic Papers UK will discuss some essential issues in SEO audit that you must resolve instantly.
No HTTPS Security:
The security of a website is most important because search engines give preference to those websites which are using HTTPS instead of HTTP. Moreover, Google always shows ‘Not Secure’ warning to the viewers when they are landing on a website which is using HTTP. While auditing your website, if you find that your website is using HTTP protocol instead of HTTPS, you should try to immediately fix this problem. You can easily fix this problem just by using the SSL certificate of a certified authority. You can either buy this certificate or freely get from some SSL certificate providing websites.
Site Is Not Indexed Correctly:
Indexation of your website in the search engines like Google is the most important thing because if your website is not indexed in Google, Google will never consider your website in its search results. Therefore, while auditing SEO of your website, you should also try to know either your website is indexed in Google or not. You can easily check indexation of your website in the Google just by searching your brand name in the Google. If pages of your website are not existing in Google, it means that your website is not indexed in Google. After knowing this problem, you should try to fix this problem as soon as possible. The best way to fix this problem is to create an account in the Google Search Console and submit your website in the Google Search Console. After submitting your website in the Google Search Console, you should also try to submit the URL of each page in the Google Search Console.
No XML Sitemaps:
XML sitemaps allow Google to understand the pages of your website. If sitemap of your website is existing in Google, it means that Google will crawl your website. While auditing your website, you should check the XML sitemap of your website. You can easily check the sitemap of your website just by adding sitemap.xml at the end of your website’s URL and searching it on Google. If the sitemap of your website is not existing on the Google, you can easily create it just by installing Yoast SEO plugin in WordPress website because Yoast SEO Plugin automatically generates the XML sitemap of your website.
If your website is missing Robots.txt, it is a red flag for your website. On the other hand, if you have configured it improperly on your website, it will destroy the organic traffic of your website. You can easily check the robots.txt file of your website just by adding robots.txt at the end of your website’s URL in Google. If Google shows “User-agent: * Disallow: /”, it means that your website has problems of missing robots.txt. The best way to solve this problem is to contact your developer and share this problem with him. He will immediately solve this problem on your website.
Slow Page Speed:
Nowadays, Google is giving importance to those websites in its search results which are providing better user experience to the users. Site speed is known as one of the most important factors of the user experience. If your website is taking more than three seconds in loading the data, it means that the speed of your website is slow and Google will never give importance to your website in its search results. You can easily check the speed of your website in the Google Page Speed Insights. If your website is facing speed issues, you should try to resolve these issues. When you check the speed of your website in the Google Page Speed Insights, you will see possible problems along with their solutions. After removing these problems, you can easily increase the speed of your website.
Duplicate content is also known as one of the major issues that most of the website are facing. This problem of the duplicate content is confusing the search engines and search engines are not able to show the correct content to the viewers. This kind of problem occurs due to various reasons like E-commerce store products are showing on the website for multiple times and the same content is appearing in different languages in different countries. Some essential tips to fix this kind of SEO problems is to configure your website properly and to implement the hreflang tags properly on your website.
To write the best quality post, you have to add some external as well as some internal links. Over time, content changes and most of the links are broken. If your web pages have broken links, this will provide bad user experience to the users. Due to this bad user experience, your high-quality website will become a lower quality website. While auditing your website, if you find broken links in your web pages, you should try to remove these links and try to replace these links with the best quality links.
Mobile Device Optimization:
As we know that mobile users are increasing day by day and Google is giving importance to those websites in their search results which are mobile optimized. Therefore, while auditing the SEO of your website, you should also know that either your website is mobile-friendly or not. If your website is not mobile device optimized, you should try to fix this problem. You can easily fix this problem just by changing the theme of your website.